Prerecorded telemarketing calls for expiring car warranties, lower credit card rates and other solicitations have now been officially prohibited by the Federal Trade Commission (FTC).

Effective Sept. 1, solicitors who use prerecorded commercial telemarketing calls – commonly known as robocalls – face penalties of up to $16,000 per call unless the telemarketer obtained written permission from call recipients in advance. The new requirement for written authorization is part of amendments to the FTC’s Telemarketing Sales Rule (TSR).

Telephone calls delivering purely informational recorded messages, such as airline flight cancellations or school district messages, are not prohibited. Since these calls do not attempt to interest recipients in the sale of any goods or services, they are not covered by the TSR.

Other types of calls are not covered by the TSR. For example, calls from financial institutions, political candidates, telephone carriers and most charitable organizations are not prohibited. Similarly, the new rules do not apply to health care messages or debt collection calls as long as the caller is not trying to sell something.

Telemarketing robocall messages by businesses covered by the TSR must tell call recipients how to opt-out of future calls at the start of the message, and provide an automated opt-out mechanism that is voice or keypress-activated. Prerecorded messages left on answering machines also must provide a toll-free number that connects to this automated opt-out mechanism.

Texans who receive prerecorded telemarketing calls but have not agreed to get them should file a complaint with the FTC at www.donotcall.gov or by calling (888) 382-1222. Recipients may also file a complaint with the Office of the Attorney General online at www.texasattorneygeneral.gov or by calling (800) 252-8011.

Earlier this year, the Office of the Attorney General charged three telemarketing firms with participating in an unlawful scheme to sell car warranty service contracts. The companies harassed countless Texans with deceptive and abusive telemarketing calls.