Morón chosen as Fiesta parade marshal
by Paul Gonzales
Sep 14, 2012 | 1876 views | 0 0 comments | 5 5 recommendations | email to a friend | print
Beeville — Almost everyone who walks in to the H-E-B Food Store already knows who Fred Morón is.

No matter what he’s up to around the store, if he sees you, he’ll stop, smile, shake your hand and ask how you are.

He’ll chat with you a while, because he’s always genuinely concerned with the well-being of his local customers, who, over the years, have more than likely become his friends.

So, it’s no surprise that he was asked to be this year’s Diez y Seis parade marshal.

“I am humbled to be selected as the 2012 Diez y Seis de Septiembre parade marshal,” Morón mentioned in a statement. “It is my honor and privilege to lead the 29th annual Diez y Seis parade.”

Morón has always been involved in Beeville festivities and events, taking time out of his busy schedule throughout the year to put together numerous events as the president of the Fiesta Bee County board.

A well-established member of society, Morón started out as a bag boy with H-E-B in 1973.

After graduating A.C. Jones High School, he went off to college and obtained a bachelor of science degree and is now the store director of Beeville’s very own H-E-B some 39 years later.

In 1993, he received the Bee County Hispanic Chamber of Commerce award for “Business Man of the Year” as well as the H-E-B “David Ashworth Community Service Award” in 2005.

“I strongly believe that obtaining an education is key to a person’s success,” he said.

“Learning to communicate with people from all walks of life is something we must all strive for to be successful in today’s work environment.”

A businessman and a scholar, he’s clearly not finished doing what he can for our community – whether from the grocery store aisles or from the head of one of Beeville’s largest parades.
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