After being nominated by fellow producers in Texas and appointed by U.S. Secretary of Agriculture Tom Vilsack, Looney took the oath of office on Feb. 2 and was officially seated to the board during the 2012 Cattle Industry Convention in Nashville on Feb. 4, becoming one of 103 producers and importers representing the U.S. beef industry in making recommendations about how to invest national beef checkoff dollars.
During a two-day orientation session March 15-16 in Denver, Looney joined other new Beef Board members in learning about his volunteer checkoff role during the next three years. That included education and discussion about board policies, procedures and responsibilities – including work on checkoff committees to prioritize strategies aimed at leveraging beef producers’ checkoff dollars on the research, educational and promotional efforts that they believe offer the biggest return on producers’ investments.
Looney is a lifelong cow-calf producer, and also raises seedstock for sale. He was nominated to the Beef Board by the Independent Cattlemen’s Association (ICA) of Texas and also has been active as a local director of the Texas Farm Bureau, an Executive Committee member of ICA-Texas, and a member of the U.S. Cattlemen’s Association and the National Cattlemen’s Beef Association. In his community, he serves as an elder in the First Presbyterian Church, is a member of the Beeville Rotary, serves on the board for the Bee County Tax Appraisal District, and is a past board member for American Red Brangus.
The mission of the Cattlemen’s Beef Board is to build demand for beef through promotion, research and information programs of the national Beef Checkoff Program.