We learned of a new one this week that’s showing up in North Texas and we wanted to get the information out now before it shows up here.
Folks who are running classified ads in some communities are receiving phone calls purportedly from the newspaper or shopper in which the ad is running. The caller, identifying himself as representing the publication, inform the advertiser that through some error the credit card information has been lost. The caller then asks for the advertiser to give the info to them once again so that the ad can continue to run.
This, of course, is just a ruse to steal the credit card information.
Please know we won’t be calling you for your credit card information. Never give out credit card information or bank information to someone who phones you. This is particularly important to convey to the elderly who may more easily fall prey to a friendly phone call.
Classified ads are quite effective in reaching out to the marketplace. In fact, they always score among the highest readership in surveys and have proven results for years.
This new scam is really not particularly sophisticated, but unfortunately it can work when folks let down their guard.
Remember: never give out your personal information – credit card numbers, bank account numbers, social security number, etc. – over the phone or by e-mail to someone who contacts you. By following that simple rule, you can avoid all sorts of scams.
Again, we’ve not seen this here or even in the area, but we wanted to alert our readers to the possibility before someone gets burned locally.