The heritage region is part of the Texas Historical Commission’s (THC) Texas Heritage Trails Program, the nationally recognized regional tourism initiative that helps Texas communities promote tourism, revitalize local economies, and foster community leadership through historic preservation.
Martin will serve as the program’s contact from the Kingsville-based office, and will assist regional travelers, partners, residents, and businesses with heritage tourism development and promotion under the direction of the Tropical Trail Region Board of Directors.
Martin earned a master’s degree in historic preservation from the University of Texas at Austin, and she previously worked as director of the nonprofit Zedler Mill Foundation.
“I’m looking forward to using my previous experiences with historical projects to help Tropical Trail communities benefit from the economic impact of heritage tourism,” Martin said. “I hope this program can be a catalyst for the region to become an even more vibrant and thriving destination in Texas.”