Moore traveled to Sao Paulo, Brazil on July 18 for a three day conference for Crystalville Farmacia e Manipulacao, a local clinic, where he and fellow American Jim Paoletti, marketing director for ZRT labs, a hormone testing company, educated Brazilian pharmacists and other health care professionals about bio-identical hormone replacement therapy (BHRT), nutrition, and alternative methods to treating disease. The clinic has specializes in these treatments, but the South Americans knew little about them until recently.
“We taught them about disease states, such as diabetes, thyroid problems, and heart disease, and different ways to treat [these diseases] that involve nutrition, vitamins, etc.,” said Moore.
BHRT involves exactly replicating the chemical structure of hormones in which people may have deficiencies, such as testosterone or estrogen.
Producing an identical copy of the hormone tends to have less side effects on a person’s body than synthetic hormone replacement, where the chemical structure is totally different.
Moore and Paoletti also taught their audiences about alternative forms of treatment, including nutrition and other non-drug remedies. Every lecture had to be translated into Portuguese.
Moore’s pharmacies in South Texas also specialize in converting drugs into alternate forms. For example, if a patient has lost the ability to swallow, the pharmacy can distribute his medicine as a topical ointment instead of a pill.
The conference included education on these topics and on compounding agents, which means creating medicines for patients individually, rather than relying on mass produced drugs. Reminiscent of the old mortar and pestle, but with much fancier technology, this practice contradicts the “one size fits all” approach to drugs and concentrates instead on patients’ individual physiologies.
The conference came about through the endeavors of Fernando Campuzano, Crystalville CEO. Campuzano, a Bolivian businessman, had come to the U.S. last December for an A4M seminar, which provided education on treating medical conditions without using drugs.
“He heard a lecture on BHRT and became interested in providing this treatment in wellness clinics,” Moore said.
Campuzano opened the first (and thus far only) clinic in Sao Paulo. He wanted professionals from the U.S. to visit the clinic, evaluate it, and help educate his staff. Eventually, the CEO hopes to open many more of these clinics across the continent.
“We’ve been doing [these treatments] here for more than 14 years,” said Moore. “South America is just getting started.”
But the American pharmacists weren’t only teaching about medication.
“Our other purpose was to teach them how to market [these methods] to doctors,” said Moore. “Unless doctors send their patients, it’s pointless.”
Campuzano himself had some health problems and was disappointed that his test results had not improved over time. The training his clinic has received and will continue to participate in will also update testing methods for the area.
The Sao Paulo clinic will serve as a model for future clinics, so it’s important that they get everything right there, said Moore.
The next stage of training Brazilian medical professionals will be a two-year curriculum set up for doctors. This will include teaching modules, where the American speakers will return to Sao Paulo periodically to teach more information.
Participating doctors will graduate at the end of the curriculum with a certificate. Each new clinic from then on will have doctors already educated in these wellness practices.
“The only way to provide the best care is to educate the doctors properly,” Moore said. “We can’t do that in three days.”
The curriculum will be developed in the next six months or so. Moore is already participating in conference calls where he answers Brazilian doctors’ questions.
Moore explained that South America is so far behind the U.S. in the medical field because it simply takes longer for new information to travel down to them.
The pharmacist is amazed at where his interest and knowledge of these wellness practices has taken him.
“I looked at Jim (Paoletti) and said, ‘Look how far we’ve come from where we started. And now, we’re in Brazil teaching,” said Moore. “I never dreamed I would get an opportunity like this.”
Moore said that he doesn’t know exactly what the future will hold, but the next round of lectures will be open to patients as well as health care professionals so that people have the ability to educate themselves and take control of their own health.
Sarah Taylor is a reporter at the Bee-Picayune and can be reached at 358-2550, ext. 122, or firstname.lastname@example.org.